The Challenge
Having chosen Campfire as their lead strategic and creative agency, Blue Cross tasked us with developing a brilliant new brand look and feel that would help more people to engage with their amazing work.

Our Solution
From strategy all the way through to creative execution, we immersed ourselves in the furry, cuddly, life-changing world of Blue Cross – honing in on why their cause matters and what makes this animal charity quite so special. The result? A stand-out brand that shouts about the lifelong support they offer to both pets and the people who love them.

The Results
Since developing the brand we’ve put it to work across TV, digital, print and more.

Our brand TV advert was April’s highest-rated charity ad (The Drum). The nationwide pet census we developed together ran on digital platforms, smashing forecasts and providing over 90,000 new contactable leads. Meanwhile a petition to ‘End the Trend’ of romanticising brachy breeds of dog like pugs and bulldogs, attracted 17,000 new signatures in just two weeks. All in a day’s work. OK, maybe two.