Cycling UK

A rebrand developed using insight and co-creation.

Cycling UK

The Challenge
It was time for the Cycling Tourists Club to review and reposition their brand. As well as widening its appeal, they wanted to gain further traction with key decision makers who could help to make society more cycling friendly.

Cycling UK
Cycling UK
Cycling UK
Cycling UK

Our Solution
We turned to the organisation’s staff, external stakeholders and prospective members in a large-scale co-creation exercise. The findings led us towards a more energetic, inclusive, modern brand – and Cycling UK was launched.

Cycling UK

The Results
A reinvigorated brand and inspirational messaging – just the thing to motivate more people to get cycling.

Cycling UK
Cycling UK

get in touch

work
with
purpose

Campfire