The Challenge
It was time for the Cycling Tourists Club to review and reposition their brand. As well as widening its appeal, they wanted to gain further traction with key decision makers who could help to make society more cycling friendly.

Our Solution
We turned to the organisation’s staff, external stakeholders and prospective members in a large-scale co-creation exercise. The findings led us towards a more energetic, inclusive, modern brand – and Cycling UK was launched.

The Results
A reinvigorated brand and inspirational messaging – just the thing to motivate more people to get cycling.