FSB

Creating a community of like minded customers.

FSB

The Challenge
To develop a creative platform that could support FSB as they scaled up their marketing for their training and networking events.

FSB
FSB
FSB
FSB

Our Solution
Hearing it from the horse’s mouth, so to speak, provided a warm, trustworthy way in. In this case, we took small business owners’ quotes from 5 star Trustpilot reviews. We used a range of diverse images to make sure every communication was inclusive, approachable and realistic.

The Results
FSB was positioned as less of an organisation, and more of a sum of its members, putting them at the very core. Audiences were tempted by the thought that their aspirations would be met and they would: ‘feel the FSB effect’.

FSB
FSB

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