Gloucester Rugby

A membership campaign for the masses.

The Challenge
Sporting giant, Gloucester Rugby, was looking for a show-stopping integrated campaign to launch their new season tickets. Their request? Fresh, fun and fierce creative to captivate their audience and celebrate their rich heritage. So, we flexed our creative muscles and got to work.

Gloucester Rugby
Gloucester Rugby

Our Solution
With their 150th year approaching, our award-winning creatives constructed a campaign including videos and static artwork running across social media. The creative was carefully crafted using a combination of old and new imagery, showing how parts of the club’s history have changed over time.

Gloucester Rugby

The Results
Thousands of Cherry and Whites fans excited for the new season and ready to roar the iconic team chant, “GLAAAAAAWSTER… GLAAAAAAWSTER…”

Gloucester Rugby
Gloucester Rugby
Gloucester Rugby
Gloucester Rugby

The Artist
To add some extra flavour to this campaign, we commissioned some pieces from mixed media artist Shaun Loynds. His beautifully crafted artwork incorporates all the tiny details that really reflect the rich heritage of this amazing club.

The perfect way to bring this epic campaign to life.

Gloucester Rugby
Gloucester Rugby
Gloucester Rugby

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