The Challenge
In 2019, Greenpeace were on a mission to protect our oceans from plastic pollution. With the help of Aardman’s amazing animated storytelling, a family of turtles hit TV screens to spread the word. Our brief? Take Turtle Journey to commuters on their way home, forging an emotional connection that would lead to real change.

Our Solution
Our audience-first strategy can be summed up in three words: watch, care, share. Clips of the full film appeared everywhere from tube escalators to snapchat and cinemas. Creative editing ensured the clips appealed to people exactly where they were at (on their own journey home) building an emotional connection that moved people enough to sign the petition, share the message and make change happen.

The Results
We were beyond proud to see this work smash targets by an incredible 187%! Broadcast in the run-up to a climate summit, the campaign outperformed all its forecasts, driving over 4.9 million views and 8.6 million engagements. And that’s not all – these amazing travelling turtles also gained thousands of petition signatures, galvanising support for the movement against plastic waste.