The Challenge
Greenpeace wanted to enter the virtual gifting market – so our Christmas challenge was to take their activism and campaigning work, and Christmas-wrap it in clarity and tangibility. How could we create fun and meaningful virtual gifts and show people how they can change the world?

Our Solution
We invited people to buy ‘a piece of a better world’ for their loved ones – literally showing them a slice of the world that they could help to protect. The shopping journey started with social media ads and included both digital and printable gift certificates for recipients. The cherry on the top – free, downloadable phone wallpaper, reflecting the part of the world they were gifted.

The Results
A cracking social media campaign and buyer experience that looks beautiful, all while doing our bit for the planet.