Help for Heroes

A regular-giving product that’s full of promise.

Help for Heroes

The Challenge
After several years of widespread support, donations were waning for Help the Heroes. Our task was to re-engage the public with their work – and make an ongoing commitment.

Help for Heroes
Help for Heroes

Our Solution
We developed messaging that reaffirmed the relationship between members of the public, and those in the military. In a nutshell: the armed forces made a promise to be there for us, now we need to be there for them. We called this new regular-giving product the ‘Heroes Promise’ and at its heart was a pledge to care for each soldier who made a promise to us.

Help for Heroes

The Results
A powerful fundraising product that made supporters feel as if they were standing shoulder to shoulder with soldiers in need – and motivated them to give regularly.

Help for Heroes
Help for Heroes

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