The Challenge
Wine brand Laithwaites approached us looking for a watertight and data-driven customer experience strategy. Armed with 5 years of data insight and powerful research provided by the client, our top-notch team of strategists got to work.

Our Solution
Working collaboratively with our client, we produced a fully integrated, all singing and dancing customer experience strategy. This segmented new and existing customers by their attitudes, budgets and confidence in wine selection.

The Results
A customer experience strategy that nailed the much-needed switch from a sales centric experience, to one more strongly aligned to customers’ personal needs.