Make-A-Wish

Developing a magical fundraising product.

Make-A-Wish

The Challenge
There are 1,300 critically ill children waiting for their wish to be granted. Our challenge was to create a magical new marketing product for Make-A-Wish, encouraging people to donate and make wishes come true.

Make-A-Wish
Make-A-Wish

Our Solution
It takes a special kind of person to help make wishes come true – it takes a shining star. The supporter is shown their role – and ultimately how their donation will make a difference – through a selection of poignant watercolour illustrations. Using online comms, we developed the full experience of becoming a shining star, from awareness to conversion and confirmation – complete with a thank you certificate.

Make-A-Wish
Make-A-Wish

Illustration
Working with incredible illustrator Mike Bastin, our awesome team of creatives developed a dreamy illustration style that perfectly captures the journey of the shining star. This style perfectly complements the Make-A-Wish brand and their message: creating joy, happiness and magical memories through life-changing wishes for children with critical illnesses.

Make-A-Wish

The Results
Thanks to the success of the online campaign, magical wishes are being granted for some very special children.

Make-A-Wish

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