The Challenge
The MND Association tasked us with creating a Christmas appeal focused on their Children and Young People Service. Our challenge was how to capture the devastating impact of a loved one’s terminal diagnosis on younger members of the family – and show how the charity is there for them at this difficult time.

Our Solution
Our warm, emotive Christmas appeal is designed to show children and young people affected by MND, they’re not alone. It features Megan, who kindly shared her experiences of the difficult days and months after her dad was diagnosed with this cruel disease. Thanks to Laura from the MND Association’s Children and Young People Service, she can talk with someone who understands what she’s going through.

The Results
Watch this space! Last year’s Christmas appeal, created by Campfire, was the charity’s best-ever performing pack. We raised more than double the target, so we can’t wait to see the donations come in thick and fast this year too.