The Challenge
We were given a brilliant opportunity to drive a DFID matched-funding campaign for Practical Action, whilst also implementing a sophisticated test-and-learn programme. At the same time, our challenge was to create a compelling fundraising need and ultimately improve the charity’s warm appeal results.

Our Solution
Insight showed that people can feel powerless against the magnitude of climate change. To counteract this, we focussed on how supporters could help defy climate change and its effects on specific communities. Intriguing creative showed the unexpected solutions that Practical Action has developed in partnership with local communities.

The Results
The integrated campaign led to a multi-million pound result, beating targets left, right and centre.