The Challenge
Debt awareness charity StepChange offer life-changing debt advice online – they just needed to let more people know about it. With the UK in the middle of a cost-of-living crisis, our challenge was getting their voice heard in a sea of financial advice campaigns. And we did just that.

Our Solution
Our strategy team uncovered one brilliant piece of insight that formed the backbone of our creative campaign: the fact that many people struggle on for a year or more before they access debt advice. Well, we weren’t about to sweep that under the carpet (see what we did there?).

We paired tongue-in-cheek statements with bold, eye-catching creative to cut through the saturated market place.

The Results
It’s great to know our campaign has helped more people access the help they need, at a time when they need it most.