The Challenge
Paddington’s Postcards is a fun and engaging regular giving product from UNICEF which brings audiences closer to their global work through regular postcards from Paddington bear. Our task: to persuade families to sign up, by creating an equally fun and engaging TV ad.

Our Solution
Our creative DRTV ad used animation to take viewers along on Paddington’s new adventure – from collating stories and photos in the field, to the moment a child receives their postcard and discovers the difference their support could make.

The Results
The ad aired at the height of the pandemic, but that didn’t stop this amazing product achieving show-stopping results – and proving that a positive approach to fundraising can extend audience reach and boost much-needed income, even in the most uncertain times.