We get it – it might feel early to be thinking about tinsel, TV ads, and festive fundraising. But now is exactly the right time to start planning your Christmas campaign.
At Campfire, we have what it takes to make your 2025 winter appeal a record breaker. We’re fundraising specialists with a track record of helping major UK charities create bold, emotionally charged campaigns that smash targets and drive real impact.
What makes the difference? We make sure every campaign includes 5 key ingredients:
A clear, confident ask
A compelling, emotional case for support
Instant emotional reactions
Creative standout to cut through the festive noise
A donor experience that feels brilliant from start to finish
Take our work with Samaritans, for example. Our fully integrated ‘Break the Silence’ winter campaign – which ran over three years – didn’t just deliver, it resonated. And it saved lives, by encouraging people to break the silence around suicide. In its first year alone, SMS response rates soared 400% above target, and the TV ad recruited over 5,000 supporters. It’s proof that a simple idea, well executed, can move people to act. You can read more about that project here.
Last year, our work with Shelter on their festive fundraising push included a compelling direct mail appeal with supporting email content strategy, built around the heartbreaking truth that no child should have to imagine a safe home. Supporting their wider TV ad campaign, the DM pack alone exceeded its target by an incredible 88%. Again, smart, sensitive creative underpinned by strategic thinking made all the difference.
These are just two examples of how we help charities do Christmas campaigns right. At Campfire, we know how to craft stories that touch hearts and deliver results. We understand the channels, the timing, the messaging, the importance of a great supporter experience… and we know how to make every element work together seamlessly – whether it’s a headline-grabbing TV spot, a powerful digital ad, or a humble envelope on a doormat.
We’ve done it for the big names in the sector. We can do it for you too.
So, if your team hasn’t started planning yet, now’s the moment. Let’s talk about what your Christmas campaign could look like – and how we can help you make it your most impactful one yet.
Get in touch today and let’s get the ball rolling.
