Blue Cross asked us to help them stand out, and we delivered with a bold, fresh brand that grabs attention and tells the world about the life-changing work they do for pets and people. From strategy to creative execution, we dived deep into their world – furry, heartfelt, and full of impact. The result? A brand that’s impossible to ignore, powering everything from TV ads (hello, April’s highest-rated charity ad) to a nationwide pet census that crushed expectations with over 90,000 new leads. Plus, a petition to end the trend of over-romanticizing brachy breeds gained 17,000 signatures in just two weeks.

All in a day’s work. OK, maybe two.