In response to the staggering suicide rate in the UK, Samaritans tasked us with creating a campaign that would both raise crucial funds and break the silence surrounding suicide – the last mental health taboo. The result was a fully integrated campaign focused on the simple but powerful message: break the silence.’ Through print, DRTV, and digital, we crafted an emotional, consistent message that not only encouraged donations but also empowered people to start important conversations about mental health.

This wasn’t just a campaign; it was a call to action that made talking about suicide feel a little less impossible.