When Sue Ryder needed a cut-through fundraising campaign, we delivered a powerful, thought-provoking concept: The Cost of Dying Crisis. With the cost of living crisis dominating headlines, we flipped the narrative to highlight the real cost of end-of-life care. Complete with its own striking graphic stamp, the campaign brings the urgency of the issue to life while remaining flexible across multiple channels and audience groups.

The result? A hugely successful campaign that reached the overall Week 12 target at Week 5.