Greenpeace wanted to shake up the virtual gifting world, so we wrapped their activism in a festive bow and made it fun. We challenged people to give "a piece of a better world" – literally showing them how their purchase could help protect the planet. The experience kicked off with bold social media ads, and included digital and printable gift certificates, plus free phone wallpapers to show off the part of the world they’d helped save.

The result? A stunning, feel-good campaign that turned Christmas shopping into a way to do good.