Shelter’s bold new brand demanded equally bold creative – gritty, real, and impossible to ignore. With response rates slipping, we needed to reconnect long-standing supporters by showing them the impact of their donations. Our solution? Powerful storytelling that puts real people fighting for home at the heart of every message. Partnering with IKEA, we brought the harsh reality of temporary accommodation to life through ‘Real Life Roomsets,’ creating unmissable visuals that hit home. Delivered via mailpack, emails, and SMS, our first warm appeal smashed expectations, raising over £80,000.

Our work isn’t just being noticed – it’s inspiring unwavering support from those determined to end housing injustice.