The race is on! Blue Cross needed a bold, attention-grabbing digital campaign to help push their petition to end greyhound racing over the 100,000-signature mark – and we delivered. Inspired by the world of greyhound racing, we used racecourse-style visuals and language to create a rallying cry that encouraged people to get involved. No shock tactics here – just a positive, unifying message designed to drive action. And it worked! With vibrant, number-led creative reflecting greyhound bibs, the campaign gained momentum, signatures flooded in, and Blue Cross hit their target.

Now, the petition has been handed in to the Government, bringing them one step closer to ending the sport for good.