With 1,300 critically ill children waiting for their wish to come true, Make-A-Wish needed a magical new way to inspire donations, so we created Shining Stars. This heartfelt campaign puts supporters at the centre of the story, showing them the real impact of their generosity through dreamy, hand-painted illustrations by the incredible Mike Bastin. From awareness to conversion, we built a seamless online experience, complete with a thank-you certificate to celebrate every shining star.

The result? A beautifully crafted campaign that perfectly complements the Make-A-Wish brand – spreading joy, creating magical memories, by granting life-changing wishes for some very special children.