Age Co wanted to make a big comeback on TV after years off the air, with a fresh DRTV ad that would grab attention and show off their range of insurance products – all while highlighting their mission to help older people in need. So, we went big with a fun, upbeat concept called "Feel Good Phone Call," featuring Barry, a guy who's so thrilled about switching his insurance with Age Co, he can't help but dance. The primary focus is home insurance, but we developed an entire integrated campaign with social edits and radio spots for car and travel too.

To bring it to life, we teamed up with the best in the biz – director Graeme J. Hill, choreographer Josh Hawkins, and a stellar cast to deliver an ad that’s as joyful as it is impactful.