

Growing a fresh new brand.
An international conservation membership charity working to secure a world rich in wild plants and fungi.
The Work
Plantlife needed a brand refresh that was as vibrant as the plants and fungi they protect – so we got to work. Armed with deep market insight, we crafted a fresh new identity, from logo and colours to photography and typography, designed to make them stand out in the conservation world. Using our signature co-creation model, we teamed up with Plantlife’s key stakeholders to develop a bold, versatile brand toolkit that not only reflects their mission but truly connects with their diverse audience.
The result? A stunning new look that’s set to help Plantlife thrive in a crowded landscape.





















